Marketing

Digital Marketing Manager

Ahmedabad, Gujarat   |   Full Time

Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

We are a growing team of 160+ professional experts coming from diverse backgrounds who have keen expertise in dealing with Digital Products. A flexible work environment, a high level of empowerment, involvement in the company's business decisions, leadership development through mentoring, skills development initiatives are the big takeaways at Appitsimple Infotek.  


URL:  https://appitsimple.com/about  

Check: Software Suggest :  https://www.softwaresuggest.com/


Best place to hide a dead body is page two of Google.


So., We are looking for  SEO/SEM expert to manage all search engine optimization and marketing activities.You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.


Exp : 2 yr +

Responsibilities


  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

  • Track, report, and analyze website analytics and PPC initiatives and campaigns

  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

  • Optimize copy and landing pages for search engine marketing

  • Perform ongoing keyword discovery, expansion and optimization

  • Research and implement search engine optimization recommendations

  • Research and analyze competitor advertising links

  • Develop and implement link building strategy

  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code

  • Work with editorial and marketing teams to drive SEO in content creation and content programming

  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

  • Requirements

  • Proven SEO experience

  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

  • Solid understanding of performance marketing, conversion, and online customer acquisition

  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

  • Knowledge of ranking factors and search engine algorithms

  • Up-to-date with the latest trends and best practices in SEO and SEM

Float CV on HR@appitsimple.com / Ring on : 7990734785.

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