Product Marketing Manager
Experience:- 5 Yrs+
About Appitsimple Infotek
Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo – a virtual phone system, and SoftwareSuggest – a software recommendation platform.
We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.
To know more: https://appitsimple.com/
About ControlHippo
ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers.
With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects.
To know more : https://controlhippo.com/
Key Responsibilities:
- Go-to-Market Strategy: Develop and execute GTM plans for product launches and feature enhancements.
- Product Positioning & Messaging: Craft compelling narratives to differentiate ControlHippo’s offerings.
- Sales Enablement: Provide sales teams with presentations, case studies, and competitive insights.
- Market Research & Analysis: Analyze industry trends, customer needs, and competitors to inform strategy.
- Customer & Competitor Insights: Gather feedback and monitor competition to refine positioning.
- Demand Generation Support: Collaborate on campaigns to drive awareness and lead generation.
- Product Launches: Plan and execute successful product rollouts.
- Customer Retention & Advocacy: Support customer success teams with materials to drive adoption.
- Reporting & Analytics: Track marketing performance and optimize strategies.
- Cross-functional Collaboration: Work with product, engineering, marketing, and sales teams to align goals.
Required Skills & Qualifications:
- Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- Experience: 2-5 years in B2B SaaS product marketing with a track record of successful GTM strategies.
- Strong understanding of SaaS models, customer lifecycle, and B2B sales.
- Excellent communication and storytelling skills for compelling messaging.
- Experience in market research and data-driven marketing strategies.
- Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Ability to manage multiple projects in a fast-paced environment.