Product Marketing Manager
Experience:- 5 Yrs+
About Appitsimple Infotek
Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo – a virtual phone system, and SoftwareSuggest – a software recommendation platform.
We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.
To know more: https://appitsimple.com/
About CallHippo
CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.
To know more: https://callhippo.com/
We are looking for a Product Marketing Manager to lead our outbound marketing activities. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales.
For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies.
Your goal will be to develop and implement the most profitable plans to position and promote our products.
Key Responsibilities:
- Go-to-Market Strategy: Develop and execute GTM plans for product launches and feature enhancements.
- Product Positioning & Messaging: Craft compelling narratives to differentiate ControlHippo’s offerings.
- Sales Enablement: Provide sales teams with presentations, case studies, and competitive insights.
- Market Research & Analysis: Analyze industry trends, customer needs, and competitors to inform strategy.
- Customer & Competitor Insights: Gather feedback and monitor competition to refine positioning.
- Demand Generation Support: Collaborate on campaigns to drive awareness and lead generation.
- Product Launches: Plan and execute successful product rollouts.
- Customer Retention & Advocacy: Support customer success teams with materials to drive adoption.
- Reporting & Analytics: Track marketing performance and optimize strategies.
- Cross-functional Collaboration: Work with product, engineering, marketing, and sales teams to align goals.
Required Skills & Qualifications:
- Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- Experience: 2-5 years in B2B SaaS product marketing with a track record of successful GTM strategies.
- Strong understanding of SaaS models, customer lifecycle, and B2B sales.
- Excellent communication and storytelling skills for compelling messaging.
- Experience in market research and data-driven marketing strategies.
- Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).
- Ability to manage multiple projects in a fast-paced environment.